International market access
Southeast Asia Commercial Validation and Market Entry
For interactive technologies, simulation and games.
A focused service lasting eight to ten weeks for commercially ready innovation companies testing the Southeast Asian market with real commercial counterparts.
01
What the service does
Transmuted Games helps companies test whether, where and how to enter the Southeast Asian market. We combine commercial readiness review, market selection, verified buyer and partner mapping, primary market checks and targeted outreach to support a practical market decision.
02
What you receive
- A target market selected for product, customer and partner fit
- 15-20 verified buyers, distributors, partners or other routes to market
- Primary validation of key commercial assumptions
- Targeted outreach, aiming for four to six accepted meetings where interest and availability allow
- A clear decision on whether to proceed, pause or stop
- A validated route to market, follow-up actions and live contact tracker
03
Who it is for
Commercially ready companies with an interactive, immersive, simulation, spatial computing or games technology component. In EU Technology Readiness Level (TRL) terms, this generally means TRL 7-9 - from an operational prototype to a proven product ready for market - plus selected TRL 6 companies where commercial readiness is already clear.
How it works
- 01Readiness and market selection
Confirm commercial readiness, key assumptions and the best target market.
- 02Market validation
Identify and verify relevant buyers and partners, then test the key commercial assumptions.
- 03Outreach and meetings
Approach a prioritised shortlist and develop commercial conversations where interest exists.
- 04Decision and follow-up
Conclude with a clear market entry decision, route to market and next actions.
Delivery and price
Eight to ten weeks
Assignments focus on an agreed Southeast Asian market and are delivered primarily remotely. Local specialists or physical meetings are used where they add clear value.
Standard commercial price: EUR 22,500 per assignment.
Travel and specifically agreed direct costs are excluded.
EIC pricing
Conditional on acceptance
Transmuted Games AB is applying to the EIC Ecosystem Partnership Programme.
If accepted, eligible EIC beneficiaries and Seal of Excellence holders would receive the same service for EUR 18,000, a 20% preferential price.
Broader support
Focused commercial validation
This is not a general business mission or broad Asia report. It provides commercial validation focused on games and interactive technologies, market execution and structured follow-up before or after wider international expansion activity.
This service does not include grant proposal writing or management of funded projects.
Delivery team and track record
Led by Transmuted Games AB
Our European research and innovation record includes ProsocialLearn and UNICORN.
Tom Felices contributes games industry internationalisation, export and Asia Pacific market access experience. Managing Director Erik Robertson contributes games business development, ecosystem building, investment assessment and European innovation experience.
Discuss an assignment
Start with the market question
Telephone
+46 725 36 76 70